Our Story

Born in Memphis.
Built on recovery.

Sobrew was founded by Zach Feinstone — shaped by recovery, community, and a belief that great coffee can fund fresh starts.

Memphis

Tennessee

Mexico

Bean Origin

Memphis, TN

Mission

Every cup funds recovery

The Beginning

Sobrew started with a second chance, a lot of coffee, and a community that cared.

From a Memphis recovery community to a coffee brand that funds fresh starts.

Zach Feinstone grew up in Memphis and found his way back through recovery. Along the way, he discovered a community that showed him what connection and fresh starts could look like.

He noticed something along the way: coffee wasn't just a drink in the recovery community. It was a ritual, a reason to gather, and a source of comfort.

Sobrew was created to honor that tradition — great coffee that fuels connection, resilience, and a fresh start. Whether you're in recovery, supporting a loved one, or just love a good cup, Sobrew is here for you.

“This isn't just coffee. It's community. It's a reminder that no matter where you've been, there's always a new beginning.”

Z

Zach Feinstone

Founder

Founded

Memphis, TN

Born from recovery in Memphis

Bean origin

Mexico

Ethically sourced Chiapas beans

Signature roast

Fourth Dimension

Medium roast · whole bean or ground

What We Stand For

Our commitment to
better coffee

From the farm to your cup, every decision we make is guided by these four principles.

01

Sustainably Grown

Ethically Sourced

We partner with farmers who use sustainable and eco-friendly practices, ensuring that every bean is cultivated with care for both the environment and the people who grow them.

02

Community Support

Fair Wages

We work with suppliers who prioritize fair wages and safe working conditions. By choosing Sobrew, you're supporting small farms and cooperatives that reinvest in their communities.

03

You Can Taste

Quality

Every batch of Sobrew coffee is selected for its bold, smooth, and complex flavors. We work closely with our partners to ensure consistency, freshness, and the best possible experience.

04

To Change

A Commitment

Just as we believe in supporting those on the journey of recovery, we believe in uplifting the farmers who make Sobrew possible. Our sourcing is about making a difference from farm to cup.

From Farm to Cup

Better beans.
Better communities.

Sourcing

01

Our coffee is sourced from Mexico — ethically grown with sustainable practices and fair labor standards. We partner with farmers who share our values.

Roasting

02

Every batch is roasted in small quantities to unlock the unique character of the bean. Our roasters cup every single batch — if it does not meet our standard, it never ships.

Giving Back

03

A portion of every sale goes directly to recovery programs, sober living scholarships, and community support. Your morning ritual fuels someone else's fresh start.

Our Signature

Fourth Dimension

Medium roast · Grown in Mexico

Better beans.
Better communities.
Better coffee.

Every bag you buy directly funds recovery initiatives. Great coffee with a greater purpose.

Shop Fourth Dimension Wholesale Inquiries

Sobrew · Memphis, TN

Born in Memphis.Built on recovery.